Chocolate Milk Threads

Chocolate Milk Threads

ABOUT

Chocolate Milk Threads refer to the recurring celebration of chocolate-flavored milk on4chan and other imageboard communities. Such thread typically begins with the original poster (OP) sharing an image of a glass of chocolate milk or another edible substance and asking others to “watch it” during his/her absence, which leads to a chain of reply posts either agreeing with the OP or denouncing by posting an image of a spilled glass.

ORIGIN

On January 31st, 2008, a thread was posted to 4chan’s /b/ (random) board with a clip art image of a carton of chocolate milk and the original poster proclaiming his love for the drink. In the thread, an anonymous poster was reportedly banned for confessing his/her preference for regular milk, as seen in the screenshot (shown below):

SPREAD

On December 19th, 2010, another discussion thread about chocolate milk was started on 4chan’s /b/ with the OP asking others what he/she should do with it. On November 4th, 2011, a screenshot of this exchange was posted to /r/Funny,^[6] where it earned 3736 upvotes and 717 points overall, as well as on FunnyJunk^[3] on the following day.

On January 10th, 2012, another thread (shown below, left) surfaced on /b/ with a photograph of a glass of chocolate milk, asking the readers to watch it until the OP returns.

Throughout 2012, screenshots of similar threads worshipping chocolate milk were posted on FunnyJunk in January^[5], March^[6] and April.^[7] In September 2012, an image showing Twilight Sparkle spilling a glass of chocolate milk was posted on the My Little Pony subreddit, leading to a comment thread^[4] discussing how spilling chocolate milk is “the greatest offense on the internet.” As of January 2013, there are a handful of archived threads featuring the key phrase “can you watch this for me” on the Foolz 4chan Archive.^[8] Additionally, there are hundreds of post results for “chocolate milk” on Foolz.^[5]

NOTABLE EXAMPLES